Name:

Company:

Title:

Address:

City:

State:

Zipcode:

Phone:

Email:

1. What is your position with the company?

2. Which entity was chosen for you company?

3. Is your company listed in the D & B?

4. Are you currently selling your product now?

5. Do you have a federal tax I.D. now?

6. Your product is:

7. Is your brand name trademarked?

8. Where do you anticipate producing your product?

9. Does your product require tooling?

If yes, do you own the tooling?

10. How many employees do you have?

11. Do you have product liability insurance?

If yes, how much?

12. Do you have UPC numbers?

13. Do you have a website address for this product? If so, what is it?

1. Who do you see as your core customer?

2. Gender?

3. Age?

4. Average income range:

5. Family Size?

6. Geographic Location?

7. Seasonality, if any?

1. What kind of retailers do you envision carrying your product? (Prioritize 1-5)

Brick & Mortar

Mail Order

Direct response (TV, Space Ads, Radio, etc.)

Internet Marketers

Other:

2. Assuming you had a "wish list", which retailers would you want to carry your product?

3. How do you plan on selling these retailers?

1. Who needs your product?

2. Why do they need your product?

3. How is this need going to change in the future?

4. How will this product help position retailers (Wal-Mart, Sam's Club etc.) to take advantage of future demand?

5. How can retailers maximize the sales of your product?

1. Who are your competitors?

2. Which competitor is closest to what your vision is for your product?

3. If you don't see any direct competition, who is the closest "indirect" competitor or market?

4. Where do you see your product positioned with your competitor?

1. What added value (vs. the competition) does your product have that can be passed on to your company?

2. What feature does your product have?

3. How will the customer react to these features?

4. Does your competition have them?

5. What Benefits do these features offer to the customer?

6. Will this be a motivating factor in your customer being attracted to your product?

7. Will the sale of your products in the stores affect related products in a positive way?

8. How?

1. Do you currently have packaging for your products?

2. How does this enhance the features and benefits of your product?

3. How does it compare with competitive products?

1. Have you completed a cost study for your product?

2. Have you developed a price strategy for your product?

3. Do you have it priced for the retailer? If so, what is it?

4. Do you have a "Suggested Retail Price"? If so, what is it?

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