Should we enter China?

In an environment where hype about China and its 1 billion customers is at fever-pitch, Worldwide Marketing + Communications help organizations make the initial critical decision about whether or not China is a suitable market for their business in the first place. Drawing on our extensive experience both locally and internationally, we help our clients gain a comprehensive understanding of the China market, as well as prepare detailed business cases and board presentations. Our qualitative and quantitive research capabilities are among our key strengths.

• Market assessment and sizing
• Consumer and company research
• Partner selection & evaluation
• Initial stakeholder, industry and potential partner engagement
• Business case and board presentation preparation

How do we enter China?

Once a client has decided to enter China, Worldwide Marketing + Communications can help them prepare their detailed market entry strategy. This includes advising them on structural, market positioning, product & pricing, legal and operational issues. We help identify, evaluate and negotiate with potential business partners, joint-venture partners and acquisition targets. We also assist in mapping and making the initial connections to important government and industry contacts and networks.

• Structuring for market entry
• Start-up business strategy and planning
• Product and marketing strategy and planning
• Internal capability assessment and gap analysis
• Business partner, joint-venture and acquisition target due diligence
• Government, industry and stakeholder engagement

How do we operate in China?

Recognizing how challenging the first steps in an unknown and complex market can be, we assist clients in the actual establishment and early stage operation of their businesses in China. Leveraging our extensive local knowledge and contacts, Worldwide Marketing + Communications can do this with greater speed and effectiveness, whilst avoiding the most common pitfalls.

• Joint-venture/investment transaction negotiation and execution
• Company registration and establishment
• Partner supervision and relationship management
• Local staff recruitment and assessment
• China sourcing (products/materials)
• Outsourced manufacturing and software development