Change font size

Increase size Decrease size Revert styles to default

 

 

Market Entry - USA

Worldwide Marketing + Communications assists international businesses in successfully penetrating the US Market. Our clients penetrate new markets up to 3 times faster than their competitors. The three main services we offer to assist our clients in penetrating the U.S. market include:

  • 1. Conducting U.S. market opportunity analysis
  • 2. Creating comprehensive strategies for penetrating the U.S. market
  • 3. Implementing our clients strategies for penetrating the U.S. market
1. U.S. Market Opportunity Analysis

Worldwide Marketing + Communications assists its clients in analyzing the market opportunity that exists for their company in the United States. We conduct original research and analysis that identifies both the opportunities and barriers for your company in the U.S.-the largest economy in the world.

After conducting our analysis, we deliver a recommendation on what would be the best strategies for your company to expand its business in the United States. At Worldwide Marketing + Communications, we always remember that our success completely depends on yours; for that reason, Worldwide Marketing + Communications will recommend what will bring you the largest profits.

Some of the processes we use to analyze the U.S. market opportunity for your company include an examination of the following:


  • SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of your business
  • SWOT analysis of your competitors
  • Best practices of leading players in your industry
  • Competitive environment (pricing, quality, service, etc.)
  • Market saturation level
  • Clients and consumers
    • Preferences regarding products and services
    • Preferences regarding marketing
    • Unexploited opportunities
  • Market size
  • Growth opportunities
  • Distribution channels
  • Complementary goods and services currently in the market
  • Institutional barriers (i.e. legal, social, and political situations, tariffs, quotas, etc.)
  • Other barriers to entry
  • Cost/benefit analysis

2. Creation of Strategies for Penetrating the U.S. Market

Worldwide Marketing + Communications develops strategies that enable your business to quickly, efficiently, and effectively penetrate the U.S. market. These strategies capitalize on your company's strengths and weaknesses and on your industry's opportunities and threats. Strategies developed by Worldwide Marketing + Communications cover all aspects necessary for you to achieve success in the United States market.


Some of the areas in which we develop strategies for our clients include:


  • Marketing methods and tactics
  • Definition of your target market or niche
  • Product and service design
  • Distribution model for your products and services
  • Advertising and public relations that reaches and gets response from prospective U.S. customers
  • Creation of purchasing environments and customer experiences that appeal to your target customer groups
  • Competitive positioning
  • Human resources policies, including recruiting and ongoing management
  • Guidance on key partnerships and strategic alliances
  • Intellectual property protection
  • Guidance on taxes, asset repatriation, and meeting other legal and political requirements

Together with these strategies, Worldwide Marketing + Communications offers the design and creation of customer-specific intellectual resources needed to implement the strategies. These resources include, for example:


  • Lists of potential clients
  • Lists of potential distributors
  • Sales manuals
  • Management manuals
  • Marketing manuals

Our strategists and consultants have a proven track record of success, and our clients penetrate markets up to 3 times faster than their competitors. We are anxious to develop leading strategies to ensure your successful penetration of the U.S. market.


3. Implementation of Strategies for Penetrating the U.S. Market

Worldwide Marketing + Communications can assist its clients in implementing their strategies for expanding their business in the United States. A team of Worldwide Marketing + Communications consultants will work directly with the executive management of its clients to oversee the day-to-day implementation of their U.S. business initiatives.


Our consultants will work with key divisions of your company (i.e. product development, human resources, marketing & advertising, and general management) to ensure that you implement your strategies for penetrating the U.S. market as effectively and timely as possible.


When we manage the implementation of U.S. business strategies, Worldwide Marketing + Communications provides its clients with peace of mind. You can be sure that those who are implementing your new strategies know the U.S. market intimately--and that they are capable of dynamically adjusting your strategies to best accommodate the idiosyncrasies of the U.S. market.


Our implementation services range from coaching your company's employees in the implementation of a single strategy up to the complete operational and logistical management of the implementation of every strategy.


Our implementation services generally last for a minimum of one to two years


In addition to the performance guarantee, our firm is based on a "Value Commitment" to its clients:


  • Quickly and thoroughly analyze the key business functions of our clients
  • Develop strategies and marketing campaigns to increase sales and market share
  • Select strategies for implementation that minimize costs and maximize profitability
  • Align our economic success with the economic success of our clients

Marketing & PR

Worldwide Marketing + Communications creates and deploys powerful communications, public relations, and marketing & advertising initiatives for its clients.


We help you create a unified message highlighting your most important products & services as well as your key corporate priorities. Worldwide Marketing + Communications then guides you in communicating that value to your most critical contacts, including:


By communicating a powerful and compelling message, our clients increase their sales, brand recognition, industry influence, and enhance customer retention.


  • Media sources that should be covering your organization
  • Industry organizations that conduct events that reach your target customers, partners, and suppliers
  • Community groups that represent your potential customers
  • Political & civic decision makers that influence your economic environment
  • Customers and potential customers
  • Distributors and retailers or your products/services
  • Shareholders
  • Supplier partners
  • Strategic partners

By communicating a powerful and compelling message, our clients increase their sales, brand recognition, industry influence, and enhance customer retention.

 

- - -

Worldwide  Marketing + Communications CONTACT